Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
Unlike advertisements in print publications that have limited, predetermined shelf lives, social networks and Web 2.0 tools exist on an ongoing basis online, providing an extended network of information that people can be directed to by friends or happen upon while they’re surfing the Web. And promotions can go viral in just seconds. For example, a Tweet takes roughly five seconds to write.
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