Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
Web site wisdom
Food Bank For New York City’s Web site does an amazing job demonstrating the scope of its mission. Its many educational elements — including links to general hunger information, recently released research and hunger news, and its Food Bank Bytes box, which features a rotation of special news items like Charity Navigator’s recent four-star rating of the organization and firsthand accounts of how hunger is affecting NYC residents — offer visitors a crash course in hunger issues in New York. It’s all designed to lead to informed donations.
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