Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
“By bringing them in to a certain path of cultivation, which of course starts immediately with the thank-you and recognizing exactly why they’re giving to the organization and what vehicle they gave through — online or through the mail — we’re hoping to get them into the system,” he says.
A holistic view of donors
In 2007, Food Bank For New York City acquired the organization FoodChange, which, according to foodbanknyc.org, now enables it to work more effectively to meet the needs of the millions of New Yorkers who are struggling to put food on the table and to advance the organizations’ mutual missions to end hunger.
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