Cover Story: Filling the Void

“Individuals make up corporations, and corporations are made up of individuals. While it sounds so trite, it’s really so fundamental to fundraising,” he says.
Boroff and his staff try to sit down on a regular basis with high-value donors to find out how else they might be able to work together.

“They might have given their own personal money, but they also work at a corporation that they might be able to get involved in some way — it might be through volunteering or through a workplace-giving program, or a traditional or virtual food drive,” he explains. “On the other side, you’ve got corporations. Many organizations just take the check, write a thank-you note and do a check presentation with a photo. They simply put that photo in their newsletter, and they’re done. But I want to sit down and talk.”