Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
“Rather than set up eight or 10 separate meetings for Lucy with individual donors and 10 more separate meetings with corporate partners, we segment these breakfasts. We’ll do one targeted to individuals, one targeted to foundations and one targeted to corporations,” Boroff says, adding that the events put donors at ease and offer like-minded individuals the chance to network.
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