Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
“They hear what other corporations are talking about, such as how they’re accomplishing trying to work with nonprofits or with hunger organizations. What might be some of the trends?” Boroff says. “So it’s had added benefit that way.”
The meetings also serve as another fundraising avenue. When Robin Hood announced its matching gift, Food Bank For New York City held a breakfast where partners could hear about the details of the challenge grant and recent hunger research. Boroff says the meeting resulted in one donor writing a $35,000 check on the spot.
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