Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
The organization’s focus now is on making its existing programs more robust. After acquiring FoodChange in 2007, it came up with a five-year strategic plan for taking over that organization’s programs. Now only two years into the strategic plan, Cabrera says, it already has accomplished the goals set out in the five-year plan … and then some.
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