Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
“During the economic downturn, nonprofits tend to cut back on the outreach part of their business, whether it’s outreach to the community they serve or outreach to funders,” Cabrera says. “This is not a time to cut back, because if you cut back on building the visibility about the issues that you deal with and about your organization, its mission and so forth, then … you’re not putting a face on your organization. So when times are good again, no one is going to know you or remember you.
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