Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
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Embracing integration
Getting research results out to donors and changemakers is the job of Food Bank For New York City’s external relations department, which integrates communications, marketing and fundraising. Boroff, the inaugural leader of the external relations department, says Cabrera told him early on that she wanted the department to be “external relations” rather than “development” because there needed to be a strong, collaborative relationship between the three disciplines.
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Abny Santicola
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