Cover Story: Filling the Void

That integration allows Food Bank For New York City to do a full assault when it comes to getting the word out about fundraising efforts and inspiring people to give. The government relations, policy and research team; the communications team; and the fundraising team sit down throughout the year and talk about messaging in light of what the organization’s research is showing. Together, they determine how they’re going to pitch the media and donors to turn research findings into contributions.