Final Thoughts on Fundraising 2011

Jeff Brooks
Creative director, TrueSense Marketing
It's been another tough year, but you can be master of your own fate.

Dane Grams
Director of nonprofit services, Care2
Bouncing back!

Tom Harrison
President and CEO, Russ Reid
Direct-response fundraising remains strong for organizations with compelling, urgent causes. Major-gift revenues remain soft because it's hard to give a gift of appreciated property when the property hasn't appreciated! This is a time to be doubly appreciative of major donors. Cement the relationships and underscore the importance of what they do give. It will pay off later.