Final Thoughts on Fundraising 2011

Scott Swedenburg
President, Mail Enterprises
Positive for donor cultivation, still tough for donor acquisition.

Willis Turner
Senior copywriter, Huntsinger & Jeffer
Panicky. The onslaught of new media, and the myriad ways of touching donors are bewildering, even for most professionals. And there is little or no consensus, and even fewer "best practices" on the best ways to link fundraising and "engagement.