Find out which fundraising efforts the judges chose as best of show in our 2006 Gold Awards for Fundraising Excellence.

By Margaret Battistelli Gardner

Inside is a four-page, 8.5-inch-by-11-inch letter, a reply device of the same dimensions and a simple, white BRE. Though few in number and relatively simple, the mailing’s elements are anything but ordinary. The letter does an amazing job of using quotes from the elders DOROT serves to shed light on the work the organization does. The Johnson box sets the stage with three consecutive quotes from Estelle, Ruth and Harry that demonstrate the need for the work DOROT does, e.g., “‘Since I broke my hip, I’m trapped at home — it’s impossible for me to shop or cook for myself.’ — Estelle G., 90.”