Find out which fundraising efforts the judges chose as best of show in our 2006 Gold Awards for Fundraising Excellence.

By Margaret Battistelli Gardner

Our judges were pleased with both the involvement device and straightforward way in which the ask string spelled out what each gift amount would buy.

“Placing the sticker on the outer envelope raised the response rate by 30 percent by grabbing the prospect’s attention and increasing open rates,” wrote William Li, account assistant at Lautman & Co., who submitted the package. “By connecting the ask amount with the number of meals, the meal tickets increased the average gift by $8.56.