And the Winners Are …

Acquisition (Fewer Than 50,000 Mailed)

Habitat for Humanity A Measure of Compassion Acquisition Package
Submitted by Craver, Mathews, Smith & Co.

Numbers
Number of Recipients: 25,000
Total Income Generated: $18,490
Average Gift: $37.20
Total Out-of-Pocket Costs: $11,734
Response Rate: 1.99 percent
Cost to Raise a Dollar: $0.63 cost to raise $13.59 net per donor