Find out which fundraising efforts the judges chose as best of show in our 2006 Gold Awards for Fundraising Excellence.

By Margaret Battistelli Gardner

FundRaising Success profiled this campaign in June 2006 for its use of variable data imaging. The Out-of-Door Academy put its database rich with information on its students, their families’ giving histories and even students’ nicknames to use to create this campaign.

The reply device — which includes the typical ask string and payment information on one side and a four-color photograph of a building on the school’s campus with copy reading, “Your support of this year’s Annual Fund Campaign, Dana & Melinda, is vital to our overall success at The Out-of-Door Academy … ” — even uses different images depending on the particular campus each student attends.