Find out which fundraising efforts the judges chose as best of show in our 2006 Gold Awards for Fundraising Excellence.

By Margaret Battistelli Gardner

The package was sent to folks who already sponsor children through the program, many of whom use the sponsorship to help teach their own children and grandchildren about poverty and philanthropy.

“The package focuses on the fun aspect of sponsorship,” wrote Kathryn Conway, marketing and PR specialist for Merkle/Domain, who submitted the package. “Even though an adult will ultimately make the decision and write the check, we’re partially marketing to children.”