Important Questions About Your Web Site

While it’s interesting to compare your Internet marketing to the composite picture, we encourage you to give more weight to your individual responses. For example, more than half of the organizations that responded still don’t send an e-mail newsletter to supporters, but if you’re one of them, don’t let the statistic lull you into maintaining the status quo. Rather, consider the benefits of adding an e-mail newsletter — especially if you are able to do so before other organizations competing for the same donor dollars.