Important Questions About Your Web Site

In this first look at the assessment, let’s explore the best practices section and look at how nonprofits are using, or not using, these principles.

QUESTION: Is your mission statement clearly stated on your Web site?
RESPONSES: Yes: 85 percent. No: 15 percent.

If your mission statement isn’t listed, is a clear and concise explanation of who you are and what you do easy to find? The best way to attract support is to make what you stand for apparent and then market yourself to people who have an affinity for your mission.