Important Questions About Your Web Site

QUESTION: Is your branding consistently represented through all sections of your Web site?
RESPONSES: Yes: 79 percent. No: 21 percent.

It can take hundreds of impressions to cement a logo or other iconic impression into people’s minds. If your logo already is known, take advantage of that fact by displaying it consistently. And if your logo isn’t well known yet, that’s all the more reason to include it. Plus, applying a consistent look and feel makes your organization appear more professional and trustworthy.