Important Questions About Your Web Site

QUESTION: Can the person responsible for offline functions (e.g., events, memberships, alumni relations) add or update corresponding content on your Web site?
RESPONSES: Yes: 49 percent. No: 51 percent.

Keeping your Web site content fresh can be almost impossible for a single person, even if that is all he or she does. Because one person can’t possibly be the expert on everything in the organization, by the time information is collected and posted, it could very well be stale again. Consider investing in a tool that makes it easy for the person closest to the information to do the updating — it’s the most efficient way to keep your site up-to-date.