Important Questions About Your Web Site

QUESTION: Do you send an e-mail newsletter to supporters?
RESPONSES: Yes: 47 percent. No: 53 percent.

Every organization of every type and size should prepare an e-mail version of the news it distributes to constituents. It’s a convenience donors expect and appreciate; it’s easy and inexpensive; and it’s perhaps the single most effective way to attract new supporters, thanks to the viral marketing or “pass-along” phenomenon.