Important Questions About Your Web Site

QUESTION: Has your e-mail subscription list grown over the past 12 months?
RESPONSES: Yes: 59 percent. No: 41 percent.

If your e-mail subscription list hasn’t grown in the last 12 months, it’s likely that you’re preventing it from doing so. Older constituencies don’t count as a reason for lack of growth. According to the Pew Internet and American Life Project, the fastest-growing group of Internet users is the 50-to-64 age group. These days, growing your e-mail list is as simple as providing the option to receive communication via e-mail, but you also might consider offering anonymous electronic news subscriptions that allow marginally interested parties to learn more about you before providing a great deal of personal information.