Find the Right Social-Media Enthusiast for the Job

I won’t go into the whole debate over what makes someone “qualified” to be classified as a social-media expert, mostly because I don’t believe there is such a thing. There are people who understand the landscape of social networks — generally, however, this does not an expert make. Think of the many ways different people, organizations and businesses interact on social networks. Can someone really claim to be an expert in all of those situations?