Find the Right Social-Media Enthusiast for the Job

I consider myself to be fairly savvy in the workings of social media — but exclusively around nonprofits, community building and engagement. If Pizza Hut approached me and asked me to run a social-media campaign where the winner received a free year's worth of deep dish, I would be completely out of my element. However, that doesn’t mean I’m not interested in Pizza Hut's application of social media; of course I am, but in context to if/how that strategy could be applied to nonprofits.