Find the Right Social-Media Enthusiast for the Job

The trick is finding the perfect enthusiast for the job. With all these companies and individuals claiming to be experts in the field of social media, how do you find the perfect fit for what your organization is looking for? Here are a few tips on finding your perfect match.

Be specific. It knocks out most of the experts and gets you in touch with the people who can really help you. By specific I mean make sure you know what you want out of your campaign. Are you looking to build a community online, increase your e-mail list or create a contest? Know where you want to go so you can seek out those who specialize in that particular niche of social-media application. Googling “social media expert” likely will not get you the results you are looking for.