Find the Right Social-Media Enthusiast for the Job

Start to develop a go-to list of people who actively write or blog on those specific topics so when questions arise, you know exactly where to go. For example, I have several go-to people just for nonprofits' use of Facebook. By building these lists of enthusiasts, you will likely save time and money. Once you find the right people to follow for specifically what you are looking to achieve, you might get the answers to your questions right there in their blogs.