Finding Your Direct-Mail Donors — Online
Direct-response, cookie-based targeting can be a sweet, multichannel treat.
By
Karin Kirchoff
and Jeff Regen
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We all want to be able to interact with donors across multiple channels — send a direct-mail piece and then remind donors when they are visiting a news site online to renew or make a year-end gift … If only … sigh.
From reading our column on retargeting, you already know all about using cookies and pixels to “follow” online prospects and donors after they visit your site — easy peasy.
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- Companies:
- Blackbaud
Karin Kirchoff
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Jeff Regen
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