Finding Your Direct-Mail Donors — Online
Direct-response, cookie-based targeting can be a sweet, multichannel treat.
(With special thanks to Michal Heiplik at the Contributor Development Partnership, David Preston of TPT and Jay Janszen of Blackbaud for their invaluable insights in writing this column.)
Karin Kirchoff is vice president at MINDset Direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is vice president of development at WETA TV 26
and Classical WETA 90.9 FM. reach him at jregen@weta.org
- Companies:
- Blackbaud
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