Finding Your Direct-Mail Donors — Online
Direct-response, cookie-based targeting can be a sweet, multichannel treat.
By
Karin Kirchoff
and Jeff Regen
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So, imagine sending your first renewal notice and being able to echo that messaging online when your donors visit Huffington Post, play Words With Friends or search for new pie recipes.
But does it work for nonprofits? We have seen a number of examples with varying results, but most have positive ROI, especially when used for existing donor files (as opposed to acquisition).
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- Companies:
- Blackbaud
Karin Kirchoff
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Jeff Regen
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