Finding Your Direct-Mail Donors — Online
Direct-response, cookie-based targeting can be a sweet, multichannel treat.
For example, we spoke with Michal Heiplik, who heads the Contributor Development Partnership (CDP), a group that serves more than 100 public broadcasting stations with data, analysis and multi-station services. CDP ran a pilot from September 2013 to December 2013 with Blackbaud’s online targeting product, Connection360, across six major public broadcasting stations — WGBH (Boston), TPT (Twin Cities, Minnesota), KQED (San Francisco), KPBS (San Diego), WMVS (Milwaukee) and RMPBS (Denver).
- Companies:
- Blackbaud
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