Finding Your Direct-Mail Donors — Online
Direct-response, cookie-based targeting can be a sweet, multichannel treat.
We would love to hear of any examples where nonprofits tested targeting nondonor supporters (e.g., e-newsletter subscribers, event attendees and other warm prospects). Please let us know of your experiences with cookie-based targeting. Email Karin at kkirchoff@mindsetdirect.com or Jeff at Jregen@weta.org
- Companies:
- Blackbaud
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