Fire Up the Lapsed-Donor Reactivation Machine!

Hey, lapsed donors! Lady Antebellum isn’t the only one who "needs you now."

Let’s face it — it costs a lot of money to acquire a new donor. So, it hurts (it ought to hurt a lot) when we lose one.

Most donors don’t set out to lapse. In fact, many don’t know they have lapsed. Some stopped giving because their income changed, they have new interests or you unintentionally irked them. But others will give again (and again) if you help them remember what made them support you in the first place.