First, Get a Worthwhile Cause; Then Get Wired

But Social Actions doesn't rely on its Web site; its team is developing a range of applications and widgets that allow those opportunities to take action to pop up all over the Internet, so they turn up near any closely related content on Web pages. Social Actions has an open model that also allows other developers to create their own online tools using the project's database of 20,000 continuously updated actions. The basic idea is to help more people find and share opportunities to make a difference. And Social Actions has just announced Change the Web 2009, a large-scale contest to reward innovative uses of its database for doing good.