First, Get a Worthwhile Cause; Then Get Wired

But as the Web experience grows ever more personal and less and less about big sites and well-known brands, so too does the giving experience, especially for young people who have grown up online. Will online social activism unleash a golden age for philanthropy, for activism, for citizen engagement? Perhaps. Some of it is still gimmickry and fast marketing. Yet the cause-wired movement is also changing lives and inspiring a generation of wired social entrepreneurs to reach for something better.