First-hand List Strategies

According to Grams, HRC rents and exchanges its list with fair-minded organizations and companies that are GLBT supportive. All requests for clearance of its list go through its list broker and are pre-screened. Requests that make it past the broker are put through a rigorous approval process in which Grams analyzes the proposed direct-mail package to be sent to HRC’s list. One thing he scrutinizes is the outer envelope.