First-hand List Strategies

“For us it’s the most important thing, especially when we’re sharing with other gay-rights organizations, to make sure that there’s nothing that would potentially out someone on the carrier envelope,” he says.

Two other key considerations are the topic of the mailing and its timing. HRC works to avoid renting or exchanging its list to organizations that will be mailing campaigns with messages similar to those it is sending at that time. Grams says that in such cases, HRC would tell the organization that the list rental or exchange will be approved at a later date.