First-hand List Strategies

Maintaining the privacy of members on its list is of the utmost concern to the organization. For HRC, this means only exchanging the names on its list to a third party licensed mail lender for one-time use by an organization. It also means allowing members to opt out of having their names included on a rented or exchanged list. Each issue of HRC’s quarterly magazine, Equality, as well as its mailings and welcome package, explains the organization’s list rental/exchange policy briefly and gives members a chance to opt out. The description reads: “Occasionally we exchange the names of our members with other progressive organizations that may appeal to you. We carefully screen each mailing to ensure integrity and a high standard of privacy. If you prefer not to receive other informational materials, simply check here and we’ll gladly honor your wishes.”