First-hand List Strategies

After this, in parenthesis, the organization notes that it does not share members’/constituents’ e-mail addresses with anyone. Grams says the organization prefers to keep its e-mail list protected as a privacy pledge to its members.

And in terms of list hygiene, Grams says the organization does quarterly NCOAs, its member services department makes name and address changes as they come in, and it has a deduping process that alerts staff when a file is suspected to be a duplicate. The organization also has a manual integration process between its e-mail list and its membership database to ensure that those that are signed up on its e-mail list are in the membership database, and vice versa.