First Tweetmyride Global Campaign to Raise US $1 Million for Charity via Twitter

Inspired by Ashton Kutcher and CNN's challenge to gain 1 million followers on Twitter, and fuelled by the vibrant biking community of Vancouver, Canada, the basis behind the tweetmyride global campaign is to encourage global giving to a variety of causes.

Co-founders Leoni Milano and Gavin Romanis integrated these ideas to create a campaign with global reach, utilizing Twitter to help achieve their goal to raise US$1 million over the 4-month period that runs from July 30 - November 30, 2009.