First Year of Mobile Giving Outperforms First Year of Online Giving

In fact, this year saw the launch of the mobile giving channel in the U.S. with a 10 second United Way commercial during the Super Bowl in February. The channel became widely available to nonprofit organizations in May. The mobile channel will outpace the first year of online giving (1997) by raising a half a million dollars in $5 donations, representing more than 100,000 new donors.