First Year of Mobile Giving Outperforms First Year of Online Giving

The Mobile Giving Foundation predicts similar adoption of mobile technology by nonprofit organizations. "Mobile giving will be the next fundraising tool, changing marketing efforts as we know them today. It offers a trusted, private and immediate way for consumers to give to a cause of their choice," says Jim Manis, Founder and CEO of the Mobile Giving Foundation. Manis says that, "The pervasiveness and ease of use of mobile technology combined with the gracious commitment of wireless carriers to pass through 100% of the donation collected will make this the channel of choice for new donors."