First Year of Mobile Giving Outperforms First Year of Online Giving

How to mGive
Mobile giving, in cooperation with the Mobile Giving Foundation, is simple. Customers of most wireless carriers can text a pre-determined keyword that correlates to a specific nonprofit organization or fundraising campaign to a short-code (5 digit phone number) specifically set aside for donations. At the time of donation, mobile giving requires no exchange of money and no credit card charges — it requires only a brief text message that will incur a charge to the donor via their monthly mobile phone bill with donation receipts available through the Mobile Giving Foundation at http://www.mgf.me/receipt. Currently the donation limit is $5 per text transaction, but it is anticipated that this amount will evolve to $10 and monthly reoccurring gifts in the coming months.