Firsthand Tales of Creativity and Success
Learn how a winery incorporated promotional items to support a veteran aid nonprofit
NPPRO: Who or what kind of business was your client?
LM: A winery. Operation Homefront is a nonprofit group that Jackson Family Wines donates to to help military veterans get back to work.
NPPRO: What was the promotion's goal, and what did you do to make that goal happen?
LM: Create a high perceived value wine box to showcase the wine and thank the veterans for their service.
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