Firsthand Tales of Creativity and Success
Learn how a winery incorporated promotional items to support a veteran aid nonprofit
NPPRO: How did the winery use these items?
LM: The wines were drop-shipped to wine club members of Murphy-Goode that are veterans.
NPPRO: What was loaded on the USB drive?
LM: Information about the wine and the Operation Homefront Program.
NPPRO: What did you like about the promotion, and why?
LM: This promotion was the first with Jackson Family Wines and was a resounding success. We delivered product on budget and on time. The creative suggestions we made worked out very well.
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