Firsthand Tales of Creativity and Success: The PCAND Magnet

NPPRO: Do you have any other advice you'd like to give to distributors running a similar promotion? If so, what would it be, and why?

JNH: Visit your client's location if you can. Look for ideas on their turf. Orders on the Internet or in an email are great, but if you don't know the customer, the one losing out is the customer. If they are not happy with a promotion, they will find someone else to provide the next one.