Firsthand Tales of Creativity and Success: SAAGNY Foundation Tumbler

Below, she details what made the promotion so successful.

NonProfit PRO: Could you briefly describe how this promotion worked?

Rhonda Blum: It was for the SAAGNY Foundation, which is SAAGNY's nonprofit arm. We use this mug as a fundraiser. I got the idea from Ray Rodriguez [former vice president of sales and marketing] from Gordon Sinclair when we were having lunch. He was talking to me about a client, and I said, "Let's see if we can do this to raise some money for the SAAGNY Foundation."