Firsthand Tales of Creativity and Success: SAAGNY Foundation Tumbler

NPPRO: What do you think is the best decision you made with this promotion?

RB: It's a great product. Even people who see it in the industry are like, "Wow, this is a really nice mug." So I think that the best part of the promotion was actually the product that we picked. Gordon Sinclair also has an amazing art department. I sent them 12 very disparate logos, and they came back to me with the way the background looks, with the SAAGNY Foundation logo done tone-on-tone, so that the supplier logos really stood out. So I think that they created a product that was much easier to sell. A great product and great graphics were the best things I think.