Five Components of DRTV Fundraising Success

4. Fulfillment. If you place a phone number in your DRTV commercial, your call center will be another critical partner. You've paid for a small window of TV time in front of your potential donors, and it is essential to capture their immediate responses to your ad. Your call-center partner should be at the phones, ready to answer, 24/7, and should be staffed to handle peak advertising times. It must demonstrate the technical competence to route calls appropriately; report on calls presented, wait times, abandonment and call disposition; and close the sale. A good call-center partner also will help you craft the best wording for your scripts and then make recommendations for testing changes.