Five Components of DRTV Fundraising Success

Measure your cost per lead, conversion and cost per donor by creative execution and time of day. This analysis will give you and your media agency the best information for placing ad time and also will make your next tests apparent.

For DRTV, as with all good direct response, learning is ongoing. Assume nothing, test often and test everything, including different formats, techniques, spokespersons, concepts, scripts and offers.